Importance and role of digital marketing

October 21, 2022

marketing is a process that involves the study, planning and implementation of all activities in order to encourage, stimulate and maximize demand for a product or service. Marketing includes advertising, public relations, sales promotion, personal selling and trade marketing. The main purpose of marketing is to develop efficient channels for obtaining customers and to create brands which enhance brand equity by creating an emotional bond with customers, who'll continue using it after the transaction has been completed. The goal of marketing is to create value for customers and shareholders. The various activities involved in marketing include:

  • Market research which involves the collection, analysis and interpretation of information about products, services, markets, consumers and competitors.
  • Product development which involves designing new products or improving existing ones.

The goal of marketing is to create value for customers and shareholders. The various activities involved in marketing include market research which involves the collection, analysis and interpretation of information about products, services, markets, consumers and competitors. - Product development which involves designing new products or improving existing ones. The goal of marketing is to create value for customers and shareholders. The various activities involved in marketing include:

  • Market research which involves the collection, analysis and interpretation of information about products, services, markets, consumers and competitors.
  • Product development which involves designing new products or improving existing ones.
  • Market research which involves the collection, analysis and interpretation of information about products, services, markets, consumers and competitors.

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